Over the last week or so we (me and 4 more guys in my group) have been working on a presentation for the marketing communications class. The assignment was to conceptualize a new product for a market launch and build the whole communication strategy for it.
Having worked on it and after a good presentation yesterday I think I enjoyed every part of the brain storming sessions we had. It was good feeling working on the advertisement part, designing them and planning the media campaign. Having been through this small exercise I liked them and this has developed a liking within me for the ad industry. I would want to associate myself with an ad agency sometime in future if there is an opportunity.
May be it’s the product that we decided upon that actually made myself get involved with the whole exercise. Guess what the product is “chocolate filled with cocktail”.
I have liked the subject right from the first day. Now I have started looking deep into the message of any advertisement that I come across. May be everyone does that unknowingly but now I am more conscious about it. Guess this will make me a hard nut for the marketers to crack :)
RJ
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